Search What?
SearchJinni is a Singapore company specialized in Search Engine Marketing (SEM) or more specifically, Pay Per Click (PPC) advertising. We provide outsourced services in PPC marketing strategy, management, campaign analysis and conversion rate optimization so that you can concentrate on your core business. As an added service to our valued clients, we provide consultation on other online marketing strategies.
With a forte in business data analysis and having developed a unique practice in managing PPC campaigns cultivated from exposure to top companies across the world, we advise our clients in building unique PPC strategies for their accounts to reach the highest potential in Returns on Ad Spend.
We emphasize conversions, i.e. not just clicks and impressions, and help you implement tracking and analytics to monitor the results. We are fully transparent with all the data and results of your PPC marketing. More»
What is Search Engine Marketing (SEM)?
Digital marketing has been and is still evolving at a tremendous pace. Search Engine Marketing refers to the use of search engines as a channel for carrying out advertising and various marketing objectives. It covers both paid search or sponsored links or popularly known as Pay Per Click (PPC) adveritsing as well as improvements to organic search ranking (and the technique for improving organic search ranking is search engine optimization)
PPC marketing has gained popularity over the past 5 years around the world and can be performed through channels such as Google, Facebook, YouTube, LinkedIn, Yahoo!, Bing, Baidu and many others. In fact, it has become the most effective channels for many organizations to attain visibility worldwide, acquire new customers, leads and improve sales at a relatively low cost. E-commerce retailers, especially, have found it one of the most lucrative channels as measured with the consistently high Returns On Investment (ROI) or Returns On Ad Spend (ROAS). More»