About Us
What We Do
SearchJinni specializes in Search Engine Marketing (SEM). We advise clients on their worldwide SEM initiatives and provide our expertise to jointly develop sound strategies aligned with the company's objectives.
Our approach to SEM is cultivated from experience executing SEM across major countries around the world. Having developed this set of best practices and unique algorithms, we implement them in our clients' campaigns. We emphasize measurable performance and rigourously analyze data so as to achieve the best possible results for our clients.
We are a limited liability partnership registered with the Accounting & Corporate Regulatory Authority of Singapore (Registration #T09LL0071F).
How We Work
From initial engagement, SearchJinni ensures a thorough understanding of a client's objectives and anticipates the changing needs. We work closely with our clients to craft a custom strategy for the SEM initiative, taking into account longer term variability and scalability. Our cross cultural understanding of the markets and people as well as in-house linguistic capability enable us to pinpoint the right audience and strike a chord with them. Data analytical strength further improves ad targeting, reduce costs and ultimately drive higher conversions and Return On Ad Spend (ROAS).Recognizing that our clients are at varying stages of introducing SEM into their marketing strategies, we provide education and advice to help our clients take advantage of the new channel or revise the search engine marketing strategy to better suit the dynamic environment. Our clients have full access to their PPC accounts.
SearchJinni Process
(1) Initial consultation to understand your company, product offerings and objectives in online marketing.
(2) Research keywords associated with your products, services, website and industry taking into account end-user search patterns and habits.
(3) Structure effective campaigns, recommend keyword & match types that suit your objectives and minimize the initial CPC.
(4) Copy write ads aligned with your company's requirements and effective for search engine marketing.
(5) Recommend strategies for your paid search campaigns to reach your goals in the shortest possible time frame.
(6) Set up a process for tracking your campaign performance and effectiveness.
(7) Go live!
(8) Review performance and analyze data periodically; readjust parameters or strategy towards achieving objectives.
(9) Periodic update on your SEM performance.