The SearchJinni Advantage
- Personalization
- Campaign Management, Optimization & ROI Analysis
- Creatives Development & Website Design
- Web Analytics
Personalization
At SearchJinni, we personalize your Pay Per Click Marketing. We strive to achieve the best values for each and every client, and set ourselves apart by not only delivering exceptional results but also providing the best services.
SearchJinni has a wide experience across major search engines' paid search channels, e.g. Google Adwords, Yahoo! Search Marketing and MSN Adcenter. We can also implement PPC on other platforms such as Facebook, LinkedIn and Comparison Shopping Engines.
SearchJinni is fully aware of each platform's idiosyncrasies to help plan a PPC strategy, advise on implementation, optimize campaigns and significantly reduce CPC.
We have developed a set of best practices and optimization algorithms for PPC which we implement into our clients' campaigns. This approach has been cultivated from experience in implementing PPC across major countries across the globe on different search engines and other platforms in different languages. With our knowledge of the markets, we advise our clients on the best channels and strategies for implementing PPC effectively.
Our clients have full access to their PPC accounts and/or Google Analytics accounts (if implemented), i.e. the performance is fully transparent. We strongly encourage transparency and share all the results with our clients to improve their PPC marketing.
Campaign Management, Data Analysis & Conversion Rate Optimization
Managing tens of thousands of keywords and the data thus collected can be daunting. SearchJinni undertakes this task and structures the campaigns to ease management of the keywords, ads and bids. We not only exercise the best industry practices and techniques but also rigorously analyze the data to optimize the campaigns and achieve high Conversions or Return on Ad Spend. We believe in delivering the highest potential of PPC to grow our clients’ business. Some of the processes we perform regularly include:
- A/B testing of ads and landing pages
- bid optimization and strategies
- keyword management
- conversion tracking and web analytics implementation
- localization of ads and keywords
- referral source management
- implementation of display network/content match
- placements recommendation
- budget reallocation
- ad copy management
- copy writing
- quality score/index improvement
- remarketing
Creatives Development and Website Design
We help our clients in creating image or banner ads (for Google Adwords display network advertising) and offering advice to redesign their landing pages or websites to improve search rankings, user experience and landing page quality.
Just like a billboard, image/banner ads capture the attention of passers-by on the internet. These creatives can be used in PPC to reinforce brands, inform the public about seasonal promotions or entice potential customers to visit the website (and converting the visit into a transaction or sales lead). When the visitor lands on the webpage, the design of the page is also an important element to successful PPC campaigns. A well-designed website or landing page improves many aspects of an organization’s online as well as offline publicity. It can also catapult its rankings in both organic and paid search.
Web Analytics
With knowledge of database, internet technologies and advanced statistical analysis, SearchJinni provides in-depth business analyses from our clients’ website traffic to recommend new strategies for both online and offline sales growth or highlight areas of opportunities. The data is obtained from both PPC providers' platform and web analytics software such as Omniture and Google Analytics, of our clients' choice.
A combination of information gleaned from Analytics and PPC reports ensures our clients' PPC efforts are further optimized towards conversions and yield the best possible returns.
Our staff is also Google Analytics Qualified.